A mobile AR application was created to promote Syngenta's Incipio product by visually demonstrating its effectiveness against Stem Borer and Leaf Folder. The experience featured intuitive tools such as Implications, AR Comparison of treated vs. untreated crops, a Capture option for social sharing, and a Buy Now button for direct purchase. This solution educated users, encouraged informed decisions, and strengthened product visibility. The project was highly appreciated for its innovative approach to agricultural marketing through immersive technology.
