Product Perspective
Ride it your way—before you ride it for real.

Honda Navi Bike Customizer

We led the product strategy and execution of a real-time 3D web customizer for the Honda Navi—empowering users to visualize, personalize, and play with every detail of their ride before they hit the road.

Customer: Honda || Organization: Girnar Soft

Summary

For a bold bike like the Honda Navi, personalization is part of the thrill. Our goal was to translate that emotion into a digital format—one that would boost user engagement, spark brand connection, and drive purchase decisions.

The result? An interactive web customizer where users could:

  • Spin, zoom, and inspect the Navi in full 360° real-time 3D
  • Change colors, decals, seat options, and accessories with instant visual feedback
  • Explore multiple customization presets or start from scratch
  • Save or share their unique build across social channels
  • Generate a personalized spec sheet or purchase inquiry directly from the experience

Built for performance across desktop and mobile, the tool seamlessly integrated with Honda’s existing platform, offering smooth UX and snappy interactivity powered by WebGL and optimized 3D assets.

Outcome:

The customizer significantly increased user session time, doubled interaction rates, and became a key touchpoint in the buyer’s journey—proving that interactivity drives intent.

Summary

More than a marketing tool, this was an extension of the riding experience itself—letting users own their style from the moment they visit the site.

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