The beloved Instax Wide Evo camera makes a bold leap into the future with an AR-powered showcase that lets users explore its features like never before.
Customer: Fujifilm India || Organization: PlugXR RealityStrategic and creative product leader with 16+ years of experience, including 6+ years in product and team leadership and 10+ years as Head of Art in Gaming & XR. Adept at delivering immersive experiences, managing full product lifecycles, and aligning UX/UI design with business goals. Proven success in scaling AR/VR platforms, optimizing workflows, and integrating customer insights to improve engagement and retention.
With a simple scan, users are greeted by the floating Instax Wide Evo in their space. The experience invites them to interact with the camera virtually: rotate it, tap to zoom, toggle between retro lens effects, explore the dual print-digital capabilities, and learn how it captures wide-format memories with vintage flair.
Each feature reveals an immersive animation and intuitive UI that mirrors the real-life experience of using the camera. From the satisfying print lever motion to the film pack simulation, everything feels tactile — just without holding the camera.
Designed using AR SLAM and surface tracking, the experience anchors naturally to any environment, letting users view the camera from all angles — on their desk, shelf, or in their hand.
This was more than a product demo — it was a lifestyle moment. By merging interaction, education, and playful discovery, we built an experience that resonates with creators, storytellers, and nostalgia lovers alike.
