Smart Farming Starts Here

Summary

Incipio is a next-gen pesticide designed for robust crop protection. But understanding how it works at a microscopic level isn’t always easy for the people who need it most. That’s where our AR solution came in.

Through a mobile WebAR experience — no app download required — users simply scan a QR code on the product packaging, flyer, or point-of-sale material to unlock an immersive 3D journey.

From the moment it launches, the AR experience walks users through:

• How Incipio targets insects on rice crop
• Mode of action visuals, showing how the active ingredient penetrates and protects the crop
• Application methods, with animated overlays on real-world fields
• Benefits, such as extended protection, crop safety, and improved yield potential

To simplify science for all audiences, the content is available in multiple regional languages with voiceovers, visual cues, and tap-based interactions — making it easy for farmers, distributors, and field officers to understand and share.

Built with light SLAM and surface anchoring, the insects appears in 3D over real surfaces, transforming any table or field into an educational canvas.