Break the Screen Barrier | FUJIFILM AR EXPERIENCE

Summary

In today’s scroll culture, we needed more than just an ad. We needed a moment — one that made viewers pause, smile, and interact. So we created an unexpected AR reveal that blends physical space with Fujifilm’s magic.

Users visit a WebAR link from their laptop or desktop, and with a quick phone scan, the real magic begins. Through their phone camera, they see an Instax camera breaking out of their laptop screen — animating into their environment in full 3D.

The camera then:

• Floats in mid-air and rotates, inviting users to tap and explore
• Transitions into a feature showcase, highlighting print modes, lens effects, and eco materials
• Ends with a playful print animation — the user’s environment turned into a virtual photo coming out of the camera

This illusion of physical emergence, built using precise screen-mapping, AR occlusion, and surface tracking, created a delightful mix of shock, joy, and curiosity.

Designed as a social campaign centerpiece, this activation was optimized for:

• Product reveal events
• Influencer seeding kits
• Email and social media campaigns
• Retail microsites